Friday, November 21, 2014
Thursday, November 20, 2014
Wednesday, November 5, 2014
The Secret Process to Increasing Facebook Likes
I’ve written about growing your Facebook Likes many times before. I wrote about it here and here and here and here and here and here.
That’s a lot!
So I considered not writing this post and adding to the noise. But I had to do it because what I am going to provide you today is unique and valuable. And — hey — everyone wants to know how to get more Facebook Likes!
The posts I’ve written before about getting Facebook Likes are certainly helpful. Those posts provide a list of ads and strategies you can use. But never before have I offered a process.
It’s taken some time, but I have adopted a process that I now use for myself and for clients to quickly and efficiently build a highly relevant Fan base without breaking the bank.
No, this is not about cheap Likes in strange countries. It’s not about shady services. It’s about implementing a process to strategically target people who will flock to your Facebook Page.
It’s a seven step process. Let’s go…
1. Use Graph Search to Isolate Precise Interests
I’ve spoken before about how to use Graph Search to learn more about your Facebook Fans. But I’ve been amazed by how well this works.First, run a Graph Search like this:
Pages liked by people who like Jon Loomer Digital and Mari Smith.
I picked the biggest name I could think of to pair my Page with. I want to know the overlap.
I write down all of the Pages that appear on the first page of results. And then I run the process over and over again.
Then I run a Graph Search like this:
Favorite Interests of people who like Jon Loomer Digital and Mari Smith.
I again run this process repeatedly. This time, though, I make sure to filter out anything that is too broad and clearly not relevant (like Traveling).
2. Create a Saved Audience in Power Editor
Then I go into Power Editor and create a Saved Audience. I add the Pages and interests that made the cut.
Notice that I did not include any hashtag interests to make it broader. I don’t want to target people who like something related to these Pages and interests (which is what happens when you use the hashtag), I want these Pages and interests only.
I keep country, gender and age targeting very broad…
- Age: 20 and Over
- Gender: Men and Women
- Country: United States, United Kingdom, Canada, Australia, Portugal and Brazil
You could target only English speaking people at this point, too. I’ve chosen not to.
This Saved Audience is created. Hang onto it, we’ll use it later.
3. Create a Lookalike Audience
Normally I would list creating a Custom Audience first — I love Custom Audiences — but I’m going backwards here because I want to focus first on a completely different audience.I fact, I’m not going to include Custom Audiences in this list at all because my intention is to find completely new people who were not previously exposed to your brand.
You’ve hopefully already created a Custom Audience. This involves uploading your email list (or other customer list) into Power Editor so that you can target ads at these people, regardless of whether they are Fans (powerful stuff!).
But I’d neglected Lookalike Audiences until recently. I wasn’t seeing great results. And I recently realized why.
Previously when I created Lookalike Audiences, I was adding targeting to make it far too fine. I wasn’t trusting Facebook’s algorithm that already determined that these users were similar to my customers. As a result, the audience was small and ineffective.
I learned from that, and you’ll learn from my mistakes.
To create a Lookalike Audience, highlight your Custom Audience in Power Editor and click the “Create Similar Audience” button.
Then have Facebook create a Lookalike Audience based on similarity (the top 1% of users similar to your Custom Audience).
Do this for every country that fits your broader audience. Again, I used my top six countries.
Once again, put this aside.
4. Create Page Like Sponsored Stories
Create two different campaigns in Power Editor:- Page Like Sponsored Story – Similar Pages and Interests
- Page Like Sponsored Story – Lookalike Audiences
Create one ad within each with very broad settings. Here’s what I did…
- Placement: All Facebook
- Country: United States, United Kingdom, Canada, Australia, Portugal, Brazil
- Age: 20+
- Gender: All
- Connections: Users who are not already connected to Jon Loomer Digital
Now run these Sponsored Stories at a budget high enough or a period long enough to learn from the results. We’ll get to that later.
5. Create a Like Gated Offer
Now create a standard Facebook ad that attracts the same audiences as in the previous step. This time, you’ll use something of value as bait.This is the excruciatingly simple ad that I created:
If they click on the ad instead of immediately liking, they are directed to my Facebook tab where they are instructed to like my Page to get free access to the eBook.
Feel free to do something similar. Think of something you can create of value that you can give away in exchange for liking your Page.
By the way, I use ShortStack (aff.) to create these like gated tabs.
Reminder: Create separate campaigns, one for your Lookalike Audiences and one for the similar Pages and Interests. And don’t forget to keep the targeting broad!
6. Use Facebook Ad Reports to Optimize
Now it’s time to optimize!If you haven’t yet started using the new Facebook advertising reports, you need to start now. It’s an absolutely amazing tool that can make your advertising a whole lot easier (and save you money in the process!).
Now you should create three reports that help you quickly see what is working. All three reports should filter out the campaigns that you just created. The difference is what you select in the Data Breakdowns setting.
Since you can only select one of these options for each report, you’ll need to create three:
- Age & Gender
- Country
- Placement
- Data Aggregation: Campaign and Ad
- Delivery & Spend: Frequency and Spend
- Clicks: Nothing
- Actions: Page Likes
- Cost per Action: Cost per Page Like
But I also realized that I was spending too much for certain groups and in certain placements. These are things that are now very easy to determine within the new ad reports.
So, what do you do with this information? You stop the original ads and create new, optimized ads that focus on the areas that are working.
That’s It!
That’s the process I’m using that I’m finding incredibly effective. Anything else you’d add?Tuesday, October 21, 2014
Wednesday, October 1, 2014
Tuesday, September 30, 2014
Monday, September 22, 2014
Biography of New Promoted Generals in Pakistan Armed Forces. (ISPR)
Rawalpindi - September 22, 2014:
Following Major Generals have been promoted to the rank of Lieutenant General
1. Major General Rizwan Akhtar. He has been appointed DG ISI. He will assume the charge of his new appointment on 8th November. Maj Gen Rizwan was commissioned in Army in Frontier Force Regiment in September 1982. He is graduate of Command and Staff College Quetta, NDU Islamabad, War Course USA. He has commanded an Infantry Brigade and Division in FATA and also remained DG Rangers Sindh.
2. Major General Mian Muhammad Hilal Hussain. Presently he is DG Military Training at GHQ. He was commissioned in Artillery in Sep 1982. He is graduate of Command and Staff College Quetta, Australia and NDU Islamabad. He has been Military Advisor to Pakistan Permanent representative in UN and Military Secretary to President of Pakistan. He commanded an Infantry brigade in FATA and also served as DG rangers Punjab
3. Major General Ghayur Mahmood. He was commissioned in Frontier Force regiment in 1982. He is graduate of Command and Staff Collage Quetta, Kulalampur and NDU Islamabad. He has commanded an Infantry Division in FATA. The general officer has also served as inspector General Frontier Corps Khyber Pakhtunkhwa (KPK). He is presently serving as Vice Chief of the General Staff at General Headquarters.
4. Major General Nazir Ahmed Butt. Presently Commandant Pakistan Military Academy Kakul. He was commissioned in Frontier Force regiment in March 1983. He is graduate of Command and Staff Collage Quetta and NDU Islamabad. He has been Military Secretary to the Prime Minister and Defence attaché in USA. He has commanded an Infantry Division in FATA.
5. Major General Naveed Mukhtar. He was commissioned in Armored Corps regiment in 1983. He is graduate of Command and Staff Collage Quetta, NDU Islamabad and War Course USA. He has commanded a Mechanized Division and presently he is serving in Dte Gen ISI.
6. Major General Hidayat ur Rehman. Presently he is Chief instructor at NDU Islamabad. He was commissioned in 1983. He is graduate of Command and Staff Collage Quetta, NDU Islamabad. He has commanded an Infantry Division.
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Monday, May 19, 2014
Rolls Royce once used for Transportation of City's wastage in Pakistan by Nawab of Bahawalput.
One day during his visit to London, Nawab of Bahawalpur was walking in casual dress in Bond Street. He saw a Rolls Royce showroom and went inside to inquire about the Price and Features etc of their cars.
Considering him a just another Poor Indian citizen, showroom salesmen insulted him and almost showed him the way out of the showroom. After this insult, Nawab of Bahawalpur came back to his Hotel room and asked his servants to call the showroom that Nawab of Bahawalpur city is interested in purchasing their few Cars.
After few hours King reached the Rolls Royce showroom again but with his full astonishing royal manner and in his royal costume. Until he reached the showroom there was already red carpet on the floor and all the salesmen were bent with respect. The King purchased all the six cars that they had at showroom at that time and paid full amount with delivery costs.
After reaching Pakistan, Nawab of Bahawalpur ordered municipal department to use all those six Rolls Royce cars for cleaning and transporting city’s waste. World’s number one Rolls Royce cars were being used for transportation of City’s waste, the news spread all over the world rapidly and the reputation of Rolls Royce Company was in drains.
Whenever someone used to boast in Europe or America that he owned a Rolls Royce, people used to laugh saying, “which one? The same that is used in Pakistan for carrying the waste of the City?”
Due to such reputation damages, sales of Rolls Royce dropped rapidly and revenue of company owners started falling down. Then they sent a Telegram to the Nawab of Bahawalpur for apologies and requested to stop transportation of waste in Rolls Royce cars. Not only this but they also offered Six new cars to Nawab of Bahawalpur free of cost.
When Nawab of Bahawalpur observed that Rolls Royce has learnt a lesson and they are sorry for their mistakes, He stopped using those cars for carrying wastes.
After some years Nawab of Bahawalpur Gifted the one of new Rolls Royce to King Saud's visit to Pakistan. That was first ever Rolls Royce in Saudi Arabia. One of new car was Gifted to to Quaid-e-Azam of Pakistan
Notices issued by IHC to GEO and ARY in blasphemy case
ISLAMABAD: The Islamabad High Court on Monday during the hearing over a blasphemy petition filed by the Shuhada Foundation issued notices to all those party to the case, DawnNews reported.
The court while adjourning the hearing over the petition to an unspecified date, issued notices to Federal Information Secretary, chief executive of ARY, anchors Mubashir Lucman, Nida Yasir and Shaisata Lodhi, Amjad Sabri Qawwal, poet Aqeel Mohsin Naqvi, chairman of Pakistan Electronic Media Regulatory Authority (Pemra) and Council of Islamic Ideology (CII) and Chairman Cable Operators Association of Pakistan.
In his petition, advocate Tariq Asad, said that the issue of alleged blasphemy in a Geo morning show was being highlighted only to target the Geo group, and what occurred in the morning show had been carried out by other media houses but no action was taken against them.
He requested the court to take action against other channels who had engaged in the same activity as Geo.
Advocate Asad said that he was not specifically in favour of Geo and had also filed petitions against the group in the past, adding that he only sought to curb any wrongdoing.
He further said that anchor Mubashir Lucman was engaged in a character assassination campaign against former chief justice of Pakistan Justice (r) Iftikhar Muhammad Chaudhry.
The petition also put the onus on Qawwal Amjad Sabri and poet Aqeel Mohsin Naqvi for the blasphemy row while seeking to ban the Qawaali that caused the issue.
An FIR had been registered by the police on Saturday against Geo TV channel owner Mir Shakeelur Rehman, its morning programme host Shaista Lodhi, actress Veena Malik and her husband Asad Bashir Khattak.
The case was registered under PPC’s sections 295-A [deliberate and malicious acts intended to outrage religious feelings of any class by insulting its religion or religious beliefs], 295-C [use of derogatory remarks, etc., in respect of the Prophet (PBUH) ] and 298-A [use of derogatory remarks, etc., in respect of holy personages]. The suspects were also booked under Section 7 of the Anti-Terrorism Act [punishment for terrorist act].
The already deeply worrying events in the media landscape have taken a frightening turn with the reaction in several quarters to the Geo morning entertainment show debacle.
The Geo programme, Utho Jago Pakistan, made a critical error of judgement by trying to fuse sensitive religious material with crass entertainment.
Sunday, May 18, 2014
In-Famous Nosheen Raja Murder Case Solved. Companion PML-N Women leader Bilqis Sabir Accused in Murder.
Mirpur AJK: Sardar Attiq Sadozai
UK-based PML (N) AJK Women Wing leader Bilqees Sabir among six accused booked in famous Nousheen Raja murder case:
Two, including principal accused nabbed: SSP Irfan Salim.
Police moves after four absconders including the alleged master-mind PML (N) AJK Women Wing Secretary Information Mrs. Biliqees Raja:
MIRPUR (AJK): May 18: Mirpur police have booked six accused including the alleged master-mind - the PML (N) AJK Women Wing's Central Secretary Information Mrs. Bilqees Raja, in the recent famous blind murder of a local lady Nousheen Raja by arresting two including the principal accused, police said.
"Four of the accused involved in the case have been declared absconders including the UK-based Mrs. Bilqees Raja, Central Secretary Information of Women Wing of PML (N) AJK and two of the accused including Raja Shoukat and Raja Shakeel currently based in Dubai, allegedly involved in maneuvering the murder of their arch rival Nousheen Raja over old personal enmity through the paid-killers belonging to Sind province",
This was disclosed by Mirpur SSP Raja Irfan Salim while addressing crowded news conference at the local Press Club here on Sunday.
He was flanked by his deputies including Additional S.P Munshi Khan, DSP City Raja Azher Iqbal, Sub Inspector Zaffar Haider Shah and others of the investigating team which unearthed the mysterious slaining of the lady Nousheen Raja while she was asleep at her residence in a local housing sector F/4 on April 4, this year.
The head of the investigating team SSP Irfan Salim continued that poloice have arrested the alleged main paid killer Tariq Hussain Chandio s/o Fazal Ahmed belonging to Shehdadkot of Sind and Muhammad Yasin s/o Fateh Ali, personal house servant of Mrs. Bilqees Sabir for materializing the plan of ending the life of Raja, the mother of three including sons Annique (13) and Atttique (10) and the only daughter Liaba (8).
The District Police chief continued that police is also after another absonder Abdul Ghafaar Magsi s/o Mumtaz Ali Magsi of Shehdadkot Sind, involved int eh murder of the lady. Police have also so far recovered the weapon of offense - 30 bore pistol, CD-70 motorbike and the blood-stained sweat shirt of the arrested principle accused Tariq Chandio during the investigations.
Irfan Salim said that AJK police was moving through higher authorities of Pakistan for nabbing and shifting of the Dubai and UK-based absconder accused, involved in the murder case, to Pakistan.
Elaborating the land-mark success of Mirpur AJK police in unearthing the famous murder of the lady Nousheen Raja, originally belonging to Bhimbher district, within a short span of 40 days after the episode, the SSP said that police had received strong evidences of the involvement of the alleged master mind UK-based Bilqees Raja and Dubai based rivals including Raja Arshad and Raja Shakeel, the alleged old rivals of the victim Nousheen Raja, belonging to Samani area of Bhimbher district,for manoeuvrings the murder the Nousheen Raja, through hiring the paid killers over old personal rift or enmity.
The SSP said that the alleged assassins had escaped by throwing the weapon of offense (30-bore pistol) in a nearest deserted place after achieving their mission of assassinating their target.
The District police chief continued that police rushed the scene of occurrence after Anique, 13-year son of the victim, had informed police about the incident. “Investigating police team headed by him with senior police officer DSP Raja Azher Iqbal and Station House Officer Thothal Mehdi Khan undertook the interrogation of the blind murder considering it a big challenge”, Irfan Salim said adding that police ultimately succeeded in unearthing the accused by arresting a prime accused Muhammad Sain son of Fateh Ali Chaudhry, resident of Kaalish, Tehsil Samani of Bhimbher district of AJK.
“The arrested accused Tariq Chandio and the accused Bilqees Sabir's house servant Muhammad Yasin confessed of the offence with the connivance of two of other accused belonging to Sind”, he said. Quoting the nabbed accused, SSP further said that according to the accused the murder case was maneuvered and planned by Britain and Dubai-based rival group of the deceased Nousheen Raja simultaneously with the connivance of an political personality Bilqees Sabir.
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| File Photo of Bilqees Sabir Raja (Famous PML-N Women Wing Leader. |
SSP Irfan Salim lauded the untiring efforts of the seasoned members of the investigating police team comprising DSP Headquarter Raja Karamat Ullah Khan, DSP City Raja Asher Iqbal, SHO Thothal Police Station Mehdi Khan, Inspector Muhammad Naseer, Sub Inspector Zaffar Haider Shah and other police officers in unearthing the accused of the blind assassination of the lady, he added. Ends
Saturday, May 3, 2014
World Press Freedom Day, May03,2014 Training Workshop conducted at Kashmir Holiday Inn Hotel Mirpur AJK, Pakistan
World Press Freedom Day, May03,2014
Updated about an hour ago · Taken in Mirpur, Azad Kashmir
Training session on responsible journalism is conducted byPakistan-U.S. Alumni Network Azad Kashmir Chapter with young journalists of Mirpur. Senior Journalists from AAJ TVRafique Mughal, Attiq Khan Journalist from Daily Adalat and Saqib Javed (Youth-Director PUAN AJK) facilitated the session. Young Journalists Bilal Rafiq, @Irfan Raja, Asad Hussain Shah, Ali Nurani, Aamir Saleem and others participated in the session. Assistant Commissioner Mirpur Amjad Iqbal sab was guest speaker in the program.
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